Trivial Tuesday

Churlita got last week's question correct and asked for a blog-based question.  Well, here ya go, have fun with it. The term "weblog" was coined by Jorn Barger in late 1997 (betcha didn't know that).  The term "blog" was coined by Peter Merholz when he typed it into the sidebar of his weblog.  What was the two word phrase he typed that made "blog" a household word? Good luck.